content publishing and digital marketing

The information age requires different marketing and advertising tactics than those of previous eras when print media and TV dominated trade. Today, content is King as Bill Gates foretold back in the early 1990s. Welcome to the Mega Big Data era, where trade is almost entirely a digital venture. Some aspects of digital marketing may remain mysterious and confusing for most folks.

That’s why we are shedding some light on the value of exploiting content publishing platforms. We want you to leverage the power of digital marketing.

Content Placement

Before digital marketing became a big deal, TV ads, radio ads, and billboard ads were the premium outlets for growing brand awareness. Those communication media were attractive because they attracted huge audiences. Almost everyone watched television and listened to the radio. Daily, people used transportation means on roads, and they all saw the huge sales copy mounted on billboards. That was the form of content placement that ran commerce, and it is still somewhat important in today’s trade.

However, almost everyone owns a smartphone. People steal the chance to stare at their smartphones at least once every two hours. These gadgets completely revolutionized how people socialize and make purchase decisions. About 92 percent of all American consumers won’t buy products that aren’t positively reviewed by peers on the Internet. It doesn’t matter if a product is heavily advertised on traditional TV if that product doesn’t have excellent reviews online.

Content runs global commerce today. Content marketing builds brand loyalty and trust. Content publishing platforms are killing it, and they offer priceless services to businesses and social brands. Our platform, for example, provides a global audience through diversified target audiences in different regions and continents. Through our content placement services, your brand can reach wider audiences than traditional TV could afford you. Through us, your potential clients can learn about your goods and services on a positive note.

The Online Publishers “TOP’ Platform has access to the most authoritative and trusted websites. We enrich your digital marketing efforts through international online publications, news outlets, and magazines. TOP also offers diversified audiences through publication in different popular languages around the world.

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